We’ve rolled out some powerful updates and important changes to help you stay ahead—check them out below 👇

📢

WhatsApp is updating its pricing from the current conversation-based model (24 hrs) to a per-message pricing model starting July 1, 2025. This change may increase your WhatsApp costs if you're using automations to send multiple messages to staff or clients in a day.

All incoming messages and bot replies remain free — charges apply only for template messages.

One flat fee for all template messages within a 24-hour conversation.

Each template message will be billed individually, including:

✅ Marketing templates

✅ Authentication templates

✅ Utility templates sent outside the 24-hour Customer Service Window (CSW)

If your automations send multiple WhatsApp messages — like staff notifications, new chat alerts, or appointment confirmations — each one will now be charged, which can increase your messaging costs.

We’ve added Push Notifications in the Whautomate mobile app so you can keep your team informed — without extra WhatsApp charges.

Staff can go to → in the mobile app and turn on push alerts.

Review your automations and switch staff updates to push notifications where possible to avoid added costs.

👉 Learn more about the WhatsApp Pricing Update

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Meta now allows businesses to with the —and

✅ Use the across both platforms

✅ Scale messaging via Cloud API while still sending from the WhatsApp Business app

✅ Enjoy across both apps

🛑 Not all WhatsApp Business numbers are currently eligible for Cloud API coexistence. Eligibility is generally limited to businesses already sending high message volumes and planning to scale further.

🛑Please note that not all Cloud API features are fully supported under the coexistence model yet. Meta is gradually rolling out functionality, so certain capabilities may be limited depending on your region and onboarding stage.

Now you can manage high-volume messaging and keep your personal touch—without switching platforms.

👉 Learn more

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WhatsApp is rolling out new global enforcement measures to prevent misuse of message template categories. Here's what you need to know:

✅ Businesses misusing template categories (e.g., using utility for marketing messages) will receive a written warning.

⚠️ If misuse continues, WhatsApp may enforce the following restrictions:

📌 In repeated cases, these enforcements may extend up to .

To avoid penalties:

Stay within guidelines to avoid disruptions in your messaging flow.

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Whautomate now supports —making it easier than ever to schedule repeat sessions in bulk!

✅ Set appointments to repeat

✅ Perfect for consultations or long-term bookings

✅ Save time by automating repeat schedules for your customers

This new option is available directly inside the section. Start simplifying your scheduling today!

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🖼️

Exciting news! Whautomate now supports Carousel Templates on WhatsApp. You can now:

✅ Send a message with up to

✅ for each card to make your message stand out

✅ Add per card

✅ Include – a , a or a

Perfect for showcasing products, offers, or services—available to send via or send them directly in

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🧾

Need control over your invoice numbers? Now you can:

✅ Enter your when creating invoices

✅ Use your preferred format for internal tracking or compliance

Say goodbye to rigid auto-generated numbering!

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📌

We’ve added the ability to:

✅ Set a for each

✅ Improve how you track, categorize, or cross-reference expenses

More flexibility, better bookkeeping.

These updates are live now. Log in to the Whautomate app and explore them today!

We’ve added exciting new features to make your business operations smoother, more efficient, and easier to manage. Check them out!

Now, small and medium businesses (SMBs) can create directly within Whautomate—no coding required!

✅ – Create personalized pages to showcase your business.

✅ – Create a mini-website for your social media profiles with all your important links.

✅ – Get started instantly with ready-made templates for Dental, Healthcare, Physiotherapy, Yoga Studios, Music Classes, Bio Sites, and more coming soon!

✅ – Use our easy-to-use builder to edit everything—add your logo, edit content, change images, update colors, and more!

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✅ – Save your website as a draft, preview it live, and publish it when you're ready!

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Scheduling virtual meetings is now effortless! With our , you can automatically create virtual meetings for appointments—making it easier to connect with clients and customers.

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Handling invoices is now more flexible and automated:

Mistakes happen, and now handling refunds is easier than ever! The new Invoice Refund feature lets you:

✅ Process refunds directly from Whautomate.

✅ Track returned payments for better financial management.

✅ Maintain accurate records to avoid confusion.

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Need to cancel an invoice that’s no longer needed? With the Invoice Void feature, you can:

✅ Void invoices that are incorrect or no longer valid.

✅ Only applies to invoices for better control.

✅ Prevent billing errors and keep your records accurate.

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Tired of chasing unpaid invoices? Our new automated reminders make sure your customers never forget a due payment!

✅ Set up to before or after the due date.

✅ Reminders apply to or invoices.

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Gain deeper financial insights with enhanced Invoice Reports! Now, you can:

✅ Track in detail.

✅ Get a for better analysis.

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Never miss an important update with real-time notifications on both web and mobile apps!

– Get alerts when an appointment or class is scheduled, rescheduled, or canceled.

– Receive notifications 1 day before and 15 minutes before your appointment and class.

– Receive notifications when an invoice is successfully paid.

– Be notified instantly when a new order is placed.

– Stay updated on new chats, assigned conversations, and customer replies.

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You can now export detailed class reports with clear data, making it easier to review and analyze attendance, scheduling, and more!

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Say goodbye to uneven workload distribution! Our new automation ensures that incoming chats are distributed evenly across your team, improving efficiency and response times.

These features are live—start using them today and take your business to the next level! 🚀

We’ve introduced a pricing plan tailored for and Enjoy Whautomate’s powerful tools at an affordable rate, designed to grow with you.

👉 Whautomate Pricing - https://whautomate.com/pricing/

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Whautomate is proud to be recognized as the Best Customer Engagement and Automation Platform in 2024. Our community made this possible.

👉 Check it out - https://apacinsider.digital/winners/whautomate-2/

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Boost customer retention with our Loyalty Program! Reward customers with points for purchases, bookings, or classes. Points automatically convert into coupons, making redemptions seamless. Start building loyalty with ease today!

Award loyalty points to clients for booking classes regularly. Encourage consistent attendance by allowing points to be redeemed for discounts on future classes or memberships.

Reward customers with loyalty points for every purchase, incentivizing repeat buying. Points can be redeemed automatically for discounts on future purchases, enhancing customer retention.

Encourage preventive care by awarding loyalty points for regular checkups or treatments. Patients can redeem points for discounts on services or products, improving patient engagement.

Reward customers with points for each service or product purchase. Customers can use loyalty points for discounts on future treatments or exclusive offers, promoting repeat business.

👉 Loyalty Program Help Documentation - https://help.whautomate.com/product-guides/loyalty-program

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Automate your notifications like a pro! With our new Bulk Appointment and Class Notifications, consolidate updates into a single notification for clients and staff instead of sending multiple alerts.

👉 Bulk Appointment Notification - https://help.whautomate.com/product-guides/appointments/setup-bulk-appointment-notifications

👉 Bulk Class Notification - https://help.whautomate.com/product-guides/class-bookings/setup-bulk-class-notifications-for-participants

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Take your broadcast retargeting to the next level! Filter replied recipients with advanced Regex Patterns. Examples include:

Imagine you're hosting an event and sending out RSVP invites via broadcast. Some customers replied with . With Regex Patterns, you can easily filter those replies to target them specifically:

Now, you can send follow-ups or event details exclusively to those who expressed interest, saving time and effort.

What if some recipients sent or similar keywords to opt out? Regex makes it simple to exclude them from further messages:

This ensures compliance and avoids sending unwanted messages, protecting your brand's reputation.

With advanced Regex filtering, you can target the right audience, exclude opt-outs, and boost engagement while respecting preferences. Try it in Whautomate broadcasts today!

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Easily manage and track expenses with Whautomate's enhancements:

Change Expense ID formats, and easily add, edit, or delete categories, accounts, and vendors.

Simplify your financial tracking and stay organized effortlessly!

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Phone number masking keeps client and contact information secure. Staff can perform tasks without viewing private details, ensuring confidentiality.

If your business employs or you can use this feature to hide client and contact phone numbers from them, maintaining privacy and security.

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Whautomate is here to make your business automation smarter, safer, and easier. What’s your favorite update? Let us know!

We’ve added some great updates to make things easier for you. Whether it’s managing classes or sending broadcast messages faster, these features will help you save time and work smarter.

Create batches to organize groups of participants attending the same class.

Assign a batch to your scheduled classes in one go! Say goodbye to manually adding participants one by one. This feature is perfect for recurring sessions and makes class scheduling a breeze. You can even cancel future classes with ease.

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Our servers are now scaled up, making the app faster than ever! Broadcast messages are now sent 5x faster, ensuring your communication stays seamless.

Use the Test Broadcast option to send a test message to your number before reaching out to your audience. Perfect for verifying content before hitting "Save"!

Reuse your previous broadcast settings with ease—no need to start from scratch.

Accidentally sent a broadcast? Now you can stop it immediately to prevent mistakes from spreading.

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Check your and directly in the Whautomate app!

Simply navigate to the Broadcasts menu under the Communications section and tap on the WhatsApp info displayed.

With these updates, Whautomate makes managing your classes, broadcasts, and WhatsApp communications faster, easier, and more efficient. Try them out today and experience the difference! 🌟

We’ve introduced amazing updates to enhance your customer experience and make managing your business easier than ever.

Now, offering discounts is easier than ever! You can create, manage, and share coupons to reward your customers and encourage bookings.

Here’s how it works:

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Easily apply coupons during the billing process to give your customers discounts on their purchases or services. Whether it’s a service or an online order, your billing experience just got more rewarding.

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Share coupons that customers can use while booking appointments or classes through your Whautomate booking page. Perfect for creating a seamless and rewarding booking experience!

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If you own a Spa, Yoga Studio, Fitness Center, E-commerce store, or any service-oriented business, you can now share coupons directly with your customers. They can use these coupons while booking appointments, signing up for classes, or purchasing products—all through WhatsApp!

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We’ve added a touch of personalization and clarity to your customer's booking process. You can now showcase images and detailed descriptions for your services, add-ons, and team members.

Here’s how it enhances the customer journey:

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Enhance your booking page by showcasing images and descriptions of your services, add-ons, and team members. This visual approach builds trust and helps clients make well-informed decisions.

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Display images and detailed descriptions for your services and add-ons directly on WhatsApp. Practitioner profile images now bring a personal touch, helping customers understand the value of their experience.

These updates are designed to save time, simplify your processes, and deliver a better customer experience. Explore the Coupon Feature and Service & Team Member Profiles today and watch your business thrive with Whautomate!

We’d love to hear your feedback—your ideas inspire our future improvements! ❤️

Service conversations are now to encourage businesses to be available for their customers on WhatsApp. Businesses can continue to respond to any customer message at no charge using free-form messages within the 24-hour customer service window.

Introduce new international authentication rates in Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and UAE. This is a continuation of the rollout that began in India and Indonesia earlier this year.

Utility templates in the 24-hour customer service window become free, encouraging businesses to send valuable utility messages. Meta is also working on offering richer features and better pricing for complex, multi-message journeys such as order updates.

The new per-message pricing model will be introduced, with pricing based on the business value of each message. This applies to both marketing messages (for conversions) and utility messages (for a user with a fraud alert to protect their account and mitigate the need for downstream customer support.)

For more information: WhatsApp Pricing

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We've added some powerful new features to help you manage your business more efficiently, all from the Whautomate mobile app.

Now you can add new clients, update their information, and attach important notes or documents, all directly from the mobile app.

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Schedule appointments, classes, or even group bookings on the go. You can now block staff availability, reschedule, or cancel appointments effortlessly right from your phone.

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Manage orders with ease! Create new orders, update statuses, and adjust shipping addresses all from the mobile app, so you’re always in control.

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Generate invoices, collect payments via WhatsApp, SMS, and Email, and record offline payments. You can also download or share invoices with just a tap.

Stay productive with – designed to give you everything you need, wherever you are!

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E-commerce business owners, we’ve made managing shipping addresses easier than ever! You can now add and update shipping addresses directly in your client’s profile. Plus, with our new E-commerce chatbot, collect shipping addresses seamlessly through WhatsApp orders!

📹 Watch the video below to learn more about this exciting update! 👇

Whautomate's "Contacts Pipeline View" makes lead management more efficient. If you're running ads and receiving leads, you can easily organize and manage them using the pipeline view. Simply drag and drop leads between stages—such as No Stage, Lead, Engaged, Customer, and more,—making it easy to track their progress and manage updates effortlessly.

This feature allows you to visually move leads through your process, helping you stay on top of each contact's journey from inquiry to conversion.

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Whautomate now allows you to export automation rules for easy replication and backup. If you manage multiple locations, set up automations in one location, export them, and import to others seamlessly—saving you time. You can also back up automations before making updates, so you can quickly restore previous versions if needed.

If you are a Whautomate partner, you can set up and test automations for your clients. Once finalized, export the automation rules and share them with your clients, who can easily import them into their own Whautomate accounts

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Easily send broadcast messages to class participants for updates, rescheduling, or cancellations. Target groups like or to keep everyone informed.

If you need to send updates to your class participants, messaging each person individually can be time-consuming. With Whautomate's new class broadcast feature, simply select the class and click a button to instantly send messages to all participants.

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Whautomate's new automation trigger lets you notify customers automatically when they are assigned new credits or purchase credits through a subscription plan. Use this trigger to send notifications via WhatsApp, Email, and more, ensuring your clients stay informed about their available credits.

👥🎯

Whautomate now offers a powerful retargeting feature in Broadcasts. With the new option, you can easily reach out to customers who received your previous broadcast but did not respond.

This feature helps you target users who haven't replied to your messages. It's ideal for situations like event RSVPs, where you need a response from everyone. You can easily follow up with those who haven’t responded, ensuring no one is left out.

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🔕📆

Easily disable notifications and automations when scheduling specific appointments. This allows you to schedule quietly without sending notifications to the client.

If you need to book an extra appointment for a client for admin purposes but don’t want them to get multiple notifications, use this feature to stop notifications and automations for those appointments.

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📇📤

With Whautomate, you can easily export your contacts to an Excel sheet. You can also track the number of new contacts added each week or month, helping you stay organized and monitor your growth effortlessly.

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🔍🗂️

Whautomate now offers enhanced sorting options to help you filter efficiently across Clients, Contacts, Services, Products, Segments, Broadcasts, and more. You can sort by:

Easily organize your data to find what you need faster!

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✏️📅

Easily modify scheduled subscriptions with your clients. Manually adjust assigned subscription credits and update credit expiry dates, giving you more control over managing subscriptions.

A customer has purchased a subscription plan with your business that includes service credits. You need to adjust the number of credits or the expiration date of these credits for the customer, use this feature to adjust the subscription credits.

🕒👥

View staff start and end times directly on the appointment calendar with 24-hour display options. Easily view Staff's availability by date to quickly find open slots for scheduling, making staff management more efficient than ever.

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📅⚡

Select a specific day and time directly on the calendar to schedule appointments & Classes instantly—no need for manual entry, just fast and efficient booking.

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🖱️🔄

Quickly reschedule appointments by dragging and dropping them to a new date and time. No manual steps are required—just simple, efficient rescheduling at your fingertips.

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🎨🗓️

Assign custom colors to staff appointments on the calendar for a clear, visual way to differentiate schedules. Streamline your workflow and manage staff availability with ease.

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🧾🔄

Easily revert sent invoices back to draft status for necessary edits, allowing you to correct amounts or update details before resending.

After updating client information, use the Regenerate PDF option to reflect changes in paid invoices and resend the corrected version effortlessly.

Today OpenAI announced a new series of models openAI o1. These models can reason through complex tasks and solve harder problems. These models will be available soon for you to use once Open AI starts rolling them out to more tiers.

Here are the latest pricing updates from OpenAI. Some older models are being phased out: GPT-4o and GPT-4o mini are now the most advanced ones. If you're using the 3.5 models, please switch to the GPT-4o mini as soon as you can.

For more information: https://openai.com/pricing

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WhatsApp has updated its Cloud API pricing, effective from August and October 2024.

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For more details on pricing in other countries, please watch the video below. A pricing calculator is also available to help you easily estimate costs based on categories like Services, Utility, Marketing, and Authentication by entering the number of messages you plan to send.

👉 WhatsApp pricing Calculator - USD

👉 WhatsApp pricing Calculator - INR

👉 WhatsApp Pricing Calculator - EUR

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Whautomate has now integrated with Pipedream, a powerful low-code platform that allows you to connect your favourite apps and automate workflows. With this integration, you can easily connect Whautomate with over 2200+ applications, including popular tools like Slack, Asana, Google Sheets, and more.